Services
Tracking is not a pile of marketing plugins. It is one data pipeline, from the browser DOM to your executive dashboard. Clean data in. Profitable decisions out.
Diagnostic
Start with the symptom you see. Each one maps to one service.
Method
Every engagement follows the same software engineering process. No guesswork. No tag soup.
phase_1
I audit zombie events and remove orphan tags. You stop counting conversions that never happened.
Cleaner numbers. A lighter site.
phase_2
Vanilla JS and CustomEvents, decoupled from your UI. I protect the main thread and keep INP under 200 ms.
Tracking that survives a redesign and never slows a page.
phase_3
First-party cookies and a first-party endpoint, with Cloudflare Zaraz or sGTM. Ad-blockers lose their grip.
More conversions reach Google Ads and Meta. Your CAC drops.
phase_4
BigQuery data pipelines feed instant Looker Studio dashboards for executives.
Fast decisions. History kept for good.
Comparison
The difference is not the tools. It is how the tracking is built, and who owns it afterwards.
Services
Buy one pillar or the full pipeline. Each one stands alone and plugs into the others.
dataLayer
Pain solved. Your GA4 sales never match your CRM. Duplicate events and lost referrals poison your reports and your ad bidding.
Deliverables
Cloudflare Zaraz
Pain solved. Ad-blockers and Apple ITP hide your conversions. Your ad algorithms starve and your CAC climbs.
Deliverables
gtag.js
Pain solved. GA4 is too complex for daily decisions. Old agency debt hides your true CAC and ROAS.
Deliverables
Consent Mode v2
Pain solved. Your banner cut traffic data by 30% to 50%, or it blocks nothing and exposes you to fines.
Deliverables